PAGASUS
BRAND STORYWhat is your story?
Each of us has a life journey with our lessons and values. On that journey, some difficulties and challenges create each person’s own story. That story is not visible on the outside, but it is the most important thing that shapes us. We believe that everyone deserves to tell their own story. That’s why we launched the fashion brand Pegasus, named after the magical horse in Greek mythology, symbolizing strength, freedom, and creativity. With Pegasus, we want to create a brand that is positioned to tell the story of people’s life journeys. Pegasus are not only beautiful costumes but also companions who accompany you to overcome difficulties and challenges in life so that you can confidently express your self-worth in every moment of your life self.
Pegasus – Bridge between past and present
Pegasus was born at a time when Vietnam’s economy was restructuring, when many labor-intensive industries, especially in the textile and garment sector, had to move out of the city or out of Vietnam. When businesses relocate, they prioritize recruiting young workers with good health and willing to work overtime. This causes veteran tailors, who preserve the traditional values of the tailoring profession, to be pushed out of the labor market.
Founded by young people with a passion for fashion and traditional tailoring, Pegasus realized that the values that veteran tailors carry with them are consistent with the values the brand aims for. It is understanding, support, and continuity between generations. That’s why we launched the Pegasus fashion brand with the mission of connecting the generation of skilled tailors to the labor market while honoring the traditional labor value of tailoring.
Each Pegasus product is a work of art imbued with the imprint of time. It is the crystallization of sophisticated handmade sewing techniques, creativity and enthusiasm of skilled tailors. Pegasus products are not only trendy fashion items, but also stories and life journeys conveyed and preserved in every stitch.
Pegasus believes that its products will help people understand each other better and be a bridge between the past – present and future between generations. That is also the mission and origin of the Pegasus brand.
